Contraband and counterfeit products hurt the integrity of the brand and further dilute the brand owner’s reputation. This not only results in erosion of sales of the legitimate product but by further [CASCADE]s onto affect the consumers in the form of health and safety hazards.

With the above insight the Federation of Indian Chambers of Commerce and Industry (FICCI) took the initiative to dedicate a forum by establishing CASCADE. on 18th January, 2011 at FICCI Federation House, New Delhi.